About us
About Emma and John
Welcome to Emma and John Londen
At Emma and John London we believe fashion is more than clothing. It is identity, emotion and the confidence you carry into the world.
Our store is owned and led by Emma and John, two passionate creators with more than ten years of experience in the fashion industry. Their journey started with one goal: to make high quality fashion accessible, enjoyable and deeply personal.
Our Story
Emma and John began their adventure a decade ago with a shared dream.
Both had backgrounds in fashion, styling and design, and both believed that online shopping should feel just as warm and personal as stepping into a boutique.
What started as a small idea grew into a full scale brand with loyal customers across the world. Although the company has evolved, one thing has never changed: Emma and John’s personal involvement in every detail.
They hand pick collections, review quality, test fits and stand behind every product that carries their name. They built this brand not as owners behind a screen, but as two real people who genuinely care about their customers.
Why We Started This Store
Emma and John saw a gap in the online fashion world. Many stores were impersonal, rushed and disconnected from the customer.
They wanted to create the opposite.
A space where customers feel seen, understood and valued.
A store where quality, care and communication come first.
A brand that feels like people, not just a business.
Their experience in styling and fashion retail taught them exactly what customers look for: trust, transparency and consistency.
From day one, they committed to bringing those values into every aspect of the brand.
What We Stand For
Personal Approach
Every customer matters. Emma and John believe deeply in listening, advising and supporting every person who visits the store. They take feedback seriously and answer questions personally whenever possible.
Quality First
Every item is selected with attention. Fit, feel, durability and design are tested and reviewed by the owners themselves.
Honesty and Transparency
No secrets, no hidden agendas. Clear service, clear policies and reliable communication.
A Decade of Dedication
Celebrating ten years is not just a milestone. It is a confirmation that their values work. Customers return not because they must, but because they trust Emma and John.
Our Mission for the Future
Emma and John continue to expand their vision. They aim to bring more personal styling support, improved customer experience and carefully curated collections.
Their mission is simple:
To make every customer feel confident, stylish and appreciated.
Whether someone needs help choosing the right fit or searching for something unique, Emma and John are proud to guide them.
A Personal Message from Emma and John
"We are truly proud of what we built over the past ten years.
Our customers are the heart of everything we do, and we are grateful every day for your trust. We promise to continue delivering quality, honesty and the personal touch that defines our brand.
Thank you for being part of our journey."